Category Archives: Everything

7 Big Tips from Social Media Marketing World

Last week I had the opportunity to travel with a colleague to sunny San Diego to attend Social Media Marketing World. Many of the big names in the social media industry were there including Guy Kawasaki, Mari Smith, and Chris Brogan. Our goal was to learn about the latest and hottest trends, and to understand from these experts how we can maximize the return on investment in social media marketing — both for ourselves and for you as you market to pet owners. What did I learn? Lots, including you’re never too old to learn how to use this powerful marketing tool. Full disclosure, depending on who you talk to, I’m either a Baby Boomer or Generation Xer.  So, for those that can relate to that let me share some key points that stuck with me proving you’re never too old mature to learn a few things about the latest trends in social media.

1. Video continues to grow as a powerful tool.

YouTube is still big. In fact, YouTube is the second biggest search tool after Google. In 2015, 56% of marketers want to improve their knowledge of YouTube, and two thirds of marketers plan to increase their use of it. However, both Facebook and Twitter have seen the power of video and Facebook is now degrading YouTube video exposure in their newsfeed. Still, you should create some videos of your practice to share on YouTube. It will help with search engine results and it will be interesting for existing clients and potential ones. You should consider at least one professionally shot video but then don’t be afraid to whip out your smartphone and have some fun.

2. Native video is now the best content to post to Facebook.

Video is now automatically played in the News Feed, which helps entice people to stop and watch. Facebook now even allows you to embed your videos into your blog posts, similarly to how you can embed with YouTube. Twitter has also entered the ring with the announcement of their new Video on Twitter feature in February. Now, instead of just 140 characters, you can share 30 seconds about whatever content you want to share. This is a great opportunity for you to tell your story more effectively and also allows you to show your personality and become more human for your clients. 72% of marketers plan on increasing their use of video in 2015, so whether you hire a camera crew or whip out your smartphone, it’s time to make video a priority in your marketing strategy.

3. Podcasting is growing.

Although still small in comparison to other tools, with only about 10% of marketers surveyed participating, podcasting is growing and 42% of marketers plan to learn more about this option in 2015.

4. Metrics are key.

It’s not just about posting on Facebook and hoping good things will happen. Measuring effectiveness and ROI in on the rise. Nearly half (42%) of marketers are now able to measure and report on social ROI. A surprising 78% of marketers say they are now able to show that social media increases traffic to their websites.

5. Facebook is still BIG.

Even though Facebook has changed their algorithms for businesses to get their content seen, 51% of marketers still say that it’s the most important social channel. In fact, the use of Facebook for marketing is actually growing, with 62% of marketers saying that they are increasing their use of Facebook in 2015.

6. Blogging is great for SEO.

Blogging on your website is a great way to boost SEO results and build a loyal customer following. The struggle is time and creativity. One great tip is to look at your sent email files. What are people asking you? Share that with everyone! Never waste a good conversation by having it in private. CLICK TO TWEET

7. Customer service is the new marketing.

Customer experience is the new marketing, and by 2020 it will likely be the single most important factor in a purchasing decision — ahead of product and price. You may wonder what that has to do with social media, right? Facebook and Twitter have provided an easy platform for customers to voice their opinions of products, services, and companies. You need to use these same tools to “hug your haters,” as Jay Baer says. Use social media as an effective venue to embrace complaints and turn bad news into a powerful business opportunity. There was a lot more great information I learned at this conference, but these were the highlights for me. The influence and impact of social media is growing and it should be an important part of your overall marketing plan. And remember, age is not a factor.

How to buy a car in today’s high-tech world

As technology continues to makes great strides and cars become more and more complicated, it is increasingly difficult to make informed decisions on your choice of transportation. There are several key steps to take to ensure you are making a wise investment.

  1. Research

The first step is use the many online resources available to review and compare vehicles. These sites could include such organizations as caranddriver.com or the automaker’s own sites. Based on that information you can narrow your search and begin your on-site research at dealerships. Once there it is important to thoroughly inspect and test drive the car to experience the nuances of the car.

  1. Budget

Based on limited monthly funds, it can be very enticing to lease a brand new expensive vehicle at a very attractive monthly amount. However, a smart alternative to look at a slightly used car that has already had the depreciation paid for by someone else. Usually, a three-year-old vehicles coming back from a lease is your best bet.  End of year deals for last year models are not always the best bet. Newer, redesign models, may offer substantial features and looks that make the previous year model much less valuable.

  1. Negotiation

You need to come armed with a thorough knowledge about the value of the vehicle including what other dealerships are offering. Make sure you know exactly what you want and don’t want.

  1. Trade-in

Trade-ins represent an important money-making proposition for the dealership and so it is wise to not bring that factor into your negotiation for your new vehicle. Negotiate on the price of the new car (not the payment) and then discuss your trade-in. Another option is to sell your old vehicle yourself separately.

  1. Financing and Extras

Do your homework. Understand the local bank rates so that you can make an informed decision when being offered financing through the dealership. As usual, read everything carefully and never sign a document without fully understanding all the details and facts.

Purchasing a new or used vehicle can be a stressful time but if you do your research and homework upfront the process can be easier and pay big dividends.

Entrepreneur Exposed

If you’ve thought about the possibility of ending up being an entrepreneur there are 8 qualities that are essential in explaining the best entrepreneur.

Danger Taker Entrepreneurs understand that in order to earn a profit they will need to presume a certain level of financial danger.

Company Manager Entrepreneurs have an eager understanding of financing and are well geared up to manage the financial resources of a company.

And, have you thought about……

Organizer Entrepreneurs are well equipped in the area of arranging all elements of the business for long-lasting and current growth.

No, Really?

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Internet Fraud – Understanding The Intricacies

Meet Victor Lustig, a.k.a the-man-who-sold-the-Eiffel-Tower. Two times! A popular or notorious conman (depending upon whom you ask), Lustig was a smooth operator, and talented in multiple languages. People believed his slick words and easily gave away their greens. So, it’s not unexpected that conmen like him defraud folks from their hard-earned money, using their appeal and feeding on their victims’ gullibility. Exactly what comes as a certain shock to most, is that people fall victims to scams even without ever fulfilling the con artists. Yes, cyber frauds are happening all over. We do believe exactly what we continue reading the Internet, maybe too much; and occasionally, wind up losing a lot of money and some part of our self-respect.

Sadly the people who get scammed the most are gullible, susceptible people who wish to believe that exactly what they are reading is true. Internet burglars prey on such people. If you have your email identity stolen, or if other Internet crimes are committed versus you or your enjoyed ones, such as cyber bullying (which takes place frequently on social networking sites), you owe it to them and to yourself to report the criminal offense, even if you haven’t lost any money.

 

As much as it is hard for you to think that con artists can make you take out your wallet from your pocket, or empty your checking account rather, most scams deal with this really principle – your shock that you can fall victim to a scam. The majority of us rather smugly think that we are smart sufficient to see through a fraudulent scheme.

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Internet Fraud?

Meet Victor Lustig, a.k.a the-man-who-sold-the-Eiffel-Tower. Two times! A notorious or well-known conman (depending upon whom you ask), Lustig was a smooth operator, and talented in multiple languages. People believed his slick words and readily distributed their environment-friendlies. It’s not surprising that conmen like him defraud folks out of their hard-earned money, utilizing their appeal and feeding on their victims’ gullibility. Nevertheless, exactly what comes as a certain shock to most, is that people fall victims to scams even without ever satisfying the scam artist. Yes, cyber frauds are happening all over. We do think what we continue reading the Internet, possibly too much; and occasionally, wind up losing a lot of money and some part of our self-respect.

Sadly the people who get scammed the most are gullible, vulnerable people who want to believe that exactly what they are checking out holds true. Internet thieves victimize such people. If you have your email identity taken, or if other Internet criminal activities are committed versus you or your loved ones, such as cyber bullying (which happens commonly on social networking sites), you owe it to them and to yourself to report the criminal offense, even if you have not lost any money.

To be considered….

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Falling In Love – Some Background

Exactly what takes place when you fall in love? When it comes to explaining how a person feels when he/she is in love, words can not do justice. When you remain in love, you are willing to do anything just to get a look of that person. No wonder those opportunity meetings take place all the time. When he/she comes around, you do make a fool of yourself by stumbling for the ideal words, and stating all the incorrect things.

When you run into the person you are drawn in to, you go weak in the knees and your heart begins to race. You can’t consume, you can’t sleep; everything changes when you remain in love. Be good for the oh-so-many awkward minutes that are going to take place. Yes, love does that to you.

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